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Basics & Theory

Architect Magazine: Green Product Innovations from the Past
Architect Magazine shows some of the landmark product innovations from the 18th, 19th, and 20th centuries that highlight efforts for responsible building and design.

Ipsos: Is Green Product Marketing Just A Tactic
Ipsos Reid says most consumers feel when companies call a product green it is usually just a marketing tactic, and they are wary of companies who label products as green.
Education & Training

Building Green: Green Building Materials 101 Syllabus Supplement
Building Green offers a curriculum module for introducing students to healthier and lower-impact products and materials using their BuildingGreen articles. Subscription required to access all articles.
Industry Information

Architect Magazine: Which Consumer Segments Will Pay More For Sustainable Products?
Architect Magazine summarizes an online poll conducted by Nielsen of 30,000 consumers in 60 countries that identifies which consumer segments are most passionate about sustainable practices, and how much that can sway their purchasing behavior.

Lighthouse: Market Intelligence Report On Green Building Products In BC
Light House Sustainable Building Centre online Green Building Products in BC: Market Intelligence Report included primary research interviews with BC green product manufacturers across 20 industries including: wood, concrete, roofing, plastics, lighting and counter tops. It highlights the need for consumer education and research and development support across all industries, and paves the way for greater collaboration between manufacturers, industry, consumers, and government. (PDF)

Products: Green Products Continue To Evolve, But Do They Still Matter?
Residential Products Online says when it comes to green products, what’s important to home buyers has shifted over time.

T&F: UK Construction Sector Views On Low Carbon Building Materials
Taylor & Francis report Construction Sector Views On Low Carbon Building Materials explores economic, technical, practical and cultural barriers to the uptake of these alternatives through a survey of UK construction professionals and interviews with industry leaders.

Trim Tab: Building Material Manufacturers are Transforming Green Industry
Trim Tab describes how it will take cross-industry collaboration to accelerate progress of the green building industry.
Information Sources

Healthy Building Network: Resource Site On Healthy Building Products
Healthy Building Network provides information and resources on healthy and sustainable building materials.

Sustainable Sources: Green Building Databases & Design Resources
Sustainable Sources provides green building databases & design resources to help you find sustainable products, materials, and design assistance.
Issues & Performance

Architect Magazine: Searching For Truth Behind Green-Product Claims
Architect Magazine provides guidance to deciphering product specs, avoiding greenwashing, and navigating certification programs.

Building Green: Nine Types Of Greenwashing
Building Green says most of the greenwashing we see falls into one of nine types, and offers tips on how to spot them.

Building Science: Red Lists-The Opposite Of Green?
Building Science conversation between Joe Lstiburek, John Straube, Achilles Karagiozis, Theresa Weston, Mac Sheldon and Gary Parsons discusses whether or not the criteria for excluding building materials actually benefit the environment as they claim to do.

CSA: Guide For Environmental Claims By Industry & Advertisers
CSA Special Publication PLUS 14021, Environmental Claims: A Guide For Industry & Advertisers, provide users with a best practice guide to application of environmental labels and declarations, some practical examples of how the standard could be applied to environmental claims in the Canadian marketplace, and assists industry and advertisers in complying with certain provisions of the Competition Act, the Consumer Packaging and Labelling Act, and the Textile Labelling Act. 2008 (PDF)

EcoPinion: US Surveys Of Consumer Opinions On Green Products
EcoPinion survey provides further evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings. While concern for the environment is at an all time high, consumers think that many forms of green technology (renewable, energy efficient or recycled materials) are cost prohibitive, difficult to understand and maintain, and aesthetically unappealing. Free registration required to download report.

GBA: US House Subcommittee Hearing On Greenwashing
Green Building Advisor summarizes how a US House subcommittee worries that claims of greenness are too often mere greenwashing, and holds a hearing to investigate.

Healthy Indoors: The Green Paint Myth
Healthy Indoors says it sounds ridiculous, but the surface coatings industry replaced traditional paint VOCs with other VOCs.

Slate: Battle For Environmental Labels
Slate says the promised land of full environmental disclosure is still far off for a variety of reasons. Manufacturers, retailers, and environmentalists can't agree on what an environmental-impact label would say. A standardized label with exactly the same kinds of information for all products wouldn't be appropriate, because different products raise different environmental concerns.

Terra Choice: Greenwashing Report 2010
TerraChoice 2010 edition of Sins of Greenwashing reports greenwashing in more than 95 percent of consumer products labeled as green. The construction sector by itself fared only slightly better, with greenwashing evidence in close to 94 percent of eco-marketed products. (PDF)

US FTC: Guide For Use Of Environmental Marketing Claims
US Federal Trade Commission Guide For Use Of Environmental Marketing Claims address environmental advertising and marketing practices.

Architect Magazine: Challenges Of Green Manufacturing
Architect Magazine asked sustainability representatives from eight companies about the opportunities and challenges they face in moving the manufacturing industry forward on the path to a more sustainable future.

Building Green: Sustainable Spec Language You Should Be Using
Building Green says selecting the greenest products doesn’t do any good unless strong specifications support your choices. Here’s some language you can use.

Business Green: It's Time Green Marketing Grew Up
Business Green says it is time for clean tech firms to shelve the immature and fluffy green communications and PR campaigns that have created plenty of buzz and not much else, and adopt the hard-nosed transactional-focused business-to-business marketing techniques that have proven so effective for other emerging sectors.

Dovetail: Green Marketing To Grow Sales In Growing Markets
Dovetail article describes marketing fundamentals necessary to enter into the fast growing and exciting green marketplace. For many organizations the effort can be transformative for the organization's market success, and may also trigger a cultural shift of dynamic proportions. (PDF)

Environmental Leader: 12 Ways To Turn Green Intentions Into Green Actions
Environmental Leader article describes 12 key points that can help middle-of-the-road mainstream consumers turn their green intentions into green actions.

FTC: US Green Guides For Marketing Claims
US Federal Trade Commission online Green Guides are designed to help marketers ensure that claims they make about environmental attributes of their products are truthful and non-deceptive. (PDF)

Green Biz: 11 Steps To Mainstream Your Green Products
Green Biz summarizes research by OgilvyEarth into who is really committed to buying green, what are their motivations, and how can we reach them.

Green Biz: 7 Steps To Get Your Piece Of The Green Building Market
Green Biz says to make sure your company gets its fair share of this very substantial pie, you need to tell a sustainability story, and you need to tell it in the right way to the right people.

GreenBiz: Design Products for Circular Economy
GreenBiz says the quickest and most effective route to a circular economy can be found in a blend of longer-lasting products combined with innovative, closed-loop product resource ecosystems. This would give businesses the flexibility they need to incorporate the methods that best work for their operations, while bringing them closer to a zero-waste goal.

Media Post: Most Say Green Product Advertising Is Just A Marketing Tactic
Media Post summarizes an Ipsos Reid study that shows most consumers agree that when companies call a product green, it is usually just a marketing tactic. Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report.

MTS: Institute For Market Transformation To Sustainability
Institute for Market Transformation to Sustainability brings together a powerful coalition of sustainable products manufacturers, environmental groups, and key state and local government leaders using market mechanisms increasing sales and market share of sustainable green products.

SPLC: Helps Institutional Buyers To Buy Green Products
Sustainable Purchasing Leadership Council encourages institutional buyers to incorporate green products into their procurement policies.

Sustainable Brands: Resource Site On Sustainable Business & Marketing
Sustainable Brands offers information and resources for businesses who manufacture and market green products.
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